Understanding the Principles of the New Communications Landscape - Anton Schwartz - ND3614

Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging “electronic media” by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartz’s entire body of work.

Tags: Anton Schwartz, Tony Schwartz, media, communications, Folkway Records, advertising, partipulation, Subaru ad, American Cancer Society ad, focus groups, viral media, bots, fake news, life-long learning, Media, Education, History, Social Change/Politics